16.04.2008

m law group advises the shareholders of 3GNet GmbH, a German leading digital marketing agency, in 3GNet’s acquisition by iCrossing, a global digital marketing company, with its head office in Scottsdale, Arizona.

The acquisition extends iCrossing’s leadership in the U.S. and U.K. into the pan-European market. 3GNet provides excellent knowledge in the German and European market, especially in the areas of natural and paid search marketing as well as affiliate marketing. The terms of deal are not being disclosed.

About 3GNet: Since 2000, 3GNet GmbH is one of Germany's leading agencies in the online marketing sector. The company offers affiliate marketing management, search engine marketing (SEM) as well as search engine optimization (SEO) and online media.

About iCrossing: iCrossing is a global digital marketing company. The company blends best-in-class digital marketing services - including paid and natural search marketing, Web development, social media, research and analytics.

Counsel to 3GNet:
m law group: Dr. Hubert Besner (lead, corporate), Dr. Florian Anselm (corporate).

Counsel to iCrossing:
Osborne Maledon, Phoenix, Arizona: Chris Stachowiak.
Baker McKenzie, Munich: Prof. Dr. Wolfgang Fritzemeyer, LL.M. (lead, corporate/M&A and IT), Dr. Jon-Marcus Meese (lead, corporate/M&A).

Author: Dr. Hubert Besner
Practice Area: Mergers & Acquisitions
Industry: Information and Communication Technology